Marketing Associate (Virtual)

Location: Remote

Company: Sheffey’s Holdings, LLC.

About Us: Lula’s Closet is an Alabama-based boutique fashion house dedicated to offering the best in women’s luxury clothing and accessories. Founded by Lula Mae Sheffey, we specialize in carrying expertly curated selections of designer knits, vintage jewelry, handbags, upscale luggage, and more. With the launch of “Lula’s Closet Online,” we continue to deliver a fabulous shopping experience to our customers nationwide.

Sheffey’s Shop, our new eCommerce retail extension, is the modern counterpart to Lula’s Closet. Spearheaded by Karlin Sheffey, Sheffey’s Shop focuses on curating edgy, classic, and cool apparel and accessories for a younger demographic. Our offerings include high-quality designer items from brands like Versace, Fendi, Burberry, and Tumi Luggage.

Job Description: We are seeking a creative and results-driven Virtual Marketing Associate to join our team. The ideal candidate will have a passion for fashion, a strong understanding of digital marketing strategies, and the ability to drive online engagement and sales through innovative marketing campaigns.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email, and our eCommerce websites.
• Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand identity and marketing goals.
• Manage and grow our social media presence by posting regularly, responding to comments and messages, and interacting with followers.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions to optimize performance.
• Collaborate with the sales and product teams to promote new arrivals, special promotions, and exclusive events.
• Assist in managing paid advertising campaigns on platforms like Google Ads, Facebook, and Instagram.
• Stay updated on industry trends and competitor activities to identify new marketing opportunities.
• Monitor and report on key performance indicators (KPIs) to track progress and achieve marketing objectives.

Qualifications:

• Previous experience in digital marketing, preferably in the fashion or retail industry.
• Strong understanding of social media platforms, email marketing, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
• Ability to work independently and manage multiple projects in a remote environment.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinking and a passion for staying ahead of marketing trends.
• Flexibility to adapt to changing priorities and work evenings or weekends as needed.

What We Offer:

• Competitive salary and performance-based incentives.
• Flexible remote work environment.
• Opportunities for growth and advancement within the company.
• Employee discounts on Lula’s Closet and Sheffey’s Shop products.
• A supportive and inclusive team culture.

How to Apply: Interested candidates should submit their resume, a cover letter detailing their relevant experience, and examples of previous marketing campaigns or content they have created.

For more information about Lula’s Closet, visit https://lulascloset.com/. For more information about Sheffey’s Shop, visit https://sheffeys.com.

Join us in bringing the best in luxury fashion to our customers and making every shopping experience one-of-a-kind!